Business Profile and Charities

Amstrad
Lord Alan Sugar was the founder of Amstrad in 1968 this is what led him to be a businessman. Amstrad was one of the first companies in the UK that specialized in electronics such as Home Computer packages and Satellite receiver/dishes for Sky TV. With a number of technology products under the Amstrad name, in the year 1999 Lord Alan Sugar sold Betacom, Answercall and Cable and Wireless branded telecommunications business to Alpha plc for £4 million in cash. 



In 2007 the company, Amstrad was sold to British Sky Broadcasting (BskyB) for £125 million as Amstrad was the leading supplier to the British Sky Broadcasting company by providing and ‘designing’ them with the (sky) ‘set-top boxes’. Later in 2008 Lord Alan Sugar decided to leave the role of Chairman and CEO of Amstrad due to working with BSkyB in 2003 as a contract was made for Sky to manufacture and supply products for the Sky+ network. 

Amstrad is a company that is well associated with Lord Alan Sugar where he made his first million, it is where he used his entrepreneurial skills and found a gap in the market showing signs of leader that took charge as Lord Alan Sugar made vital decisions that shaped his company in order to be successful.At the time of working at Amstrad he took advantage of the market, where he made successful deals with British Sky Broadcasting and Alpha plc. From this decision it shows that he is involved with his businesses and is a 'hands on' leader as he is able to make important decisions such as stepping down as CEO but still works closely and has some involvement with Amstrad and the direction it is going in.

Amsprop
In 1985 Lord Alan Sugar founded Amsprop described as a real estate company which focused on properties in and about the city of London. It has also been described as a company that is committed in terms of investing in the ‘London real estate market’ and often involved in many projects such as, ‘construction, redevelopment and refurbishment’. Properties are aimed at high- income market with properties in Chigwell (Essex) and London’s Mayfair. Tenant profiles include businesses and companies such as Boots, Barclays, HSBC and Costa. Looking at Lord Sugar's businesses it shows that he is a strong leader as he manages his work team well and able to work with other companies in order to make his and other projects successful. 



Tottenham Hotspur
In 1991 Lord Alan Sugar and partner Terry Venables bought Tottenham Hotspur football club out of personal interest as he was a fan of the sport and the team was in financial crisis. However the relationship between the fans and Alan Sugar was not positive therefore ended by selling players and sacking his partner Venables. He then stepped down as chairman in 2001 due to winning over a libel case against the Daily Mail and selling his remaining shares in 2007. Although Alan Sugar did make the Tottenham Hotspur Football Club financially stable, he felt that it was a waste of his time and did not enjoy his ten year involvement in the club. Here may be an example where Lord Sugar was not perceived as a postive leader, as the relationship between him and the stakeholders clashed in terms of interest in relation the football club, this would have been down to many factors, the most important being lack of communication and misunderstandings. 



Charity Work
Alan Sugar is heavily involved in charity work. Bee (2007) states the Alan Sugar foundation has donated more than three million to charity since it was founded in 1986, however Sugar is very private about the foundation. Lord Sugar isn’t so private his backing of Great Ormand Street hospital. Alan Sugar gave his fees from the second series of the Apprentice and royalties from his book to the charity. Sugar also donated to GOSH his fee from a recent National savings and TV adverts and his winnings from the Christmas special of ‘who wants to be a millionaire’. 



Lord Alan Sugar is known by his active involvement in the hospital Great Ormond Street by supporting the charity which cares for ill and sick children. He has been known to donate thousands of pounds to the charity hospital and in 2012 when Christmas gifts were stolen from the hospital Lord Alan Sugar actively took on the role to replace every single one of them (Huffington Post 2012). He also donates his fees from The Apprentice to Great Ormond Street Hospital. 



Other than being a supporter of GOSH he has also help run a government scheme called ‘You Can Do It Too’ a government enterprise scheme in 1997 which promoted entrepreneurs in schools. This involved Sugar visiting schools in the UK to discuss about initiative, entrepreneurial skills and his experience. The scheme was inspired by the increase in business acknowledgment amongst young people and encouraged and motivated young to start up their own business. In 1986 Lord Alan Sugar established The Alan Sugar Foundation which was set up to support the elderly, disadvantaged and children in relation to housing. This has helped to donate £3.5 million to the cause and also raising £3.5 million for Great Ormond Street Hospital, ‘Wishing Well’ charity. Lord Alan Sugar keeps his charity work quite private however his involvement with Great Ormond Street Hospital is more public as he often ‘tweets’, usage of social media and in The Apprentice held a task at the hospice to show his commitment to the work at GOSH and the charity work that is held there.

From his impressive business profile and charity work it shows that Lord Alan Sugar is able to multi-task from having a TV show to writing an autobiography as well as running his businesses and his involvement in charities. From the vast amount of experience he has gained from over the years he has built up necessary skills to be a great leader and is able to learn from his mistakes.

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